Advanced analytics

How to measure the effectiveness of a campaign?

Analytics allows you to measure the number of conversions in your store with js code triggered at the time of conversion - so you can see how many users visited your site, how many made purchases and what kind of conversion rate this gives you.

Thanks to Notipack's built-in analytics, you can check the effectiveness not only of purchases, but also of submitted forms (such as signing up for a mailing list). The data goes into our system, and we present it for you in a simplified form.

If Notipack has been properly integrated into your site, follow the instructions below.

Measuring conversions from key subpages

1. Go to your domain in the Notipack panel, then select the "Analytics" tab

2. "Enable analytics" - enter the name of the item e.g. THANK YOU PAGE, this is a working name visible only in your panel

   

3. Next, select the conversion recognition method, if, as above, you want to measure the number of purchases, select "SUBSITE". Below that, enter the address of the page that your customers go to after correctly completing a purchase .

That's it! If the item was added correctly, wait for the transaction data to be collected.

Measuring conversions coming from forms

1. Add a new, next item to track

2. Then, select the conversion recognition method "FORM"

3. Select with which attribute we should recognize the form

4. Enter the value of the attribute. For example, if the form has a class assigned as in the example below - select "CLASS" and enter the class name.

That's it! If the item was added correctly, wait for the data collection with the number of submitted forms.

Basic concepts

Sessions - A session is a group of user interactions that occur on your site over a given period of time. One session can, for example, include several page views, events, social interactions and e-commerce transactions. One visitor input = one session. Repeated entry by the same visitor = a second session

Unique users - This is the number of unique users who visited your site

Conversions - Tells you what percentage of users who visited your site made a purchase

Conversions / sessions - Percentage of how many conversions were made (e.g., purchase, form submitted) - relative to the total number of visits

Conversions / Unique users - Percentage of how many conversions were made (e.g., purchase, form submitted) - relative to the number of unique users

NotiHint: Have additional questions? Write to us at: [e-mail]